CLIENT
BBC (School project at Hyper Island).
BRIEF
Create a widget to delight and inform users, and engage them with the BBC's content in new ways.
CONCEPT
The young generation of today wants things to happen all the time and we found out that many perform multiple tasks simultaneously with their computers while watching TV. Therefore we created the BBC Tag-player which let the viewers interact with BBC’s rich content in a totally new way. Viewers can now tag things in the videos that interests them, and tell others about it, as well as e.g.
BBC (School project at Hyper Island).
BRIEF
Create a widget to delight and inform users, and engage them with the BBC's content in new ways.
CONCEPT
The young generation of today wants things to happen all the time and we found out that many perform multiple tasks simultaneously with their computers while watching TV. Therefore we created the BBC Tag-player which let the viewers interact with BBC’s rich content in a totally new way. Viewers can now tag things in the videos that interests them, and tell others about it, as well as e.g.
finding out what role that particular actor had in a movie via BBC’s own tags. Tag-player works with a wide area of content like BBC Food, BBC Drama, BBC Sport, BBC Event etc. It also works on iPTV.
MY ROLE
Concept, art direction, design, copywriting.
AWARDS
1st Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
Honorable Mention, Creativity Annual Awards, New Media, 2009
MY ROLE
Concept, art direction, design, copywriting.
AWARDS
1st Prize Pencil, D&AD Student Awards, Interactive design, 2009
Silver, Clio Awards, Interactive, 2009
Honorable Mention, Creativity Annual Awards, New Media, 2009
CLIENT
Skara Sommarland (School project at Hyper Island).
BRIEF
Come up with a new contemporary concept that makes Swedish water theme park Skara Sommarland the number one choice.
CONCEPT
At Skara Sommarland’s water attractions there's a lot of possibilities to challenge each other. So with this in mind, the new concept became »Take the challenge!«. With an all new digital ticket system, a digital ride pass called DigiTic that stores info about all your runs, visitors are encouraged to challenge each other at Skara Sommarland’s different attractions to make the vacation even more
Skara Sommarland (School project at Hyper Island).
BRIEF
Come up with a new contemporary concept that makes Swedish water theme park Skara Sommarland the number one choice.
CONCEPT
At Skara Sommarland’s water attractions there's a lot of possibilities to challenge each other. So with this in mind, the new concept became »Take the challenge!«. With an all new digital ticket system, a digital ride pass called DigiTic that stores info about all your runs, visitors are encouraged to challenge each other at Skara Sommarland’s different attractions to make the vacation even more
fun. At the terminals in the park you can print out postcards with photos to send home. You can also access your account through your cell phone. The accompanying campaign uses the various records and times to encourage others to challenge each other.
MY ROLE
Concept, art direction, design, copywriting.
AWARDS
Gold, Art Directors Club, Interactive, 2009
Silver, Clio Awards, Interactive, 2009
Silver, Art Directors Club, Integrated advertising, 2009
Finalist, Cannes Future Lions, 2009
MY ROLE
Concept, art direction, design, copywriting.
AWARDS
Gold, Art Directors Club, Interactive, 2009
Silver, Clio Awards, Interactive, 2009
Silver, Art Directors Club, Integrated advertising, 2009
Finalist, Cannes Future Lions, 2009
ABOUT
Promotional site for Interactive Art Director '09 at Hyper Island.
BRIEF
Try to reach out to one of the toughest target group in the world: creative directors of major advertising agencies.
CONCEPT
In September 2008, 32 Interactive Art Director students at Hyper Island in Stockholm set to discuss how to reach the industry today. Our conclusion was simple: you can't. Because in a world overcrowded with commercial messages every creative director has seen it all. You can have a look beyond the horizon. You have to raise the bar. And that's exactly what we did. We were proud to present a
Promotional site for Interactive Art Director '09 at Hyper Island.
BRIEF
Try to reach out to one of the toughest target group in the world: creative directors of major advertising agencies.
CONCEPT
In September 2008, 32 Interactive Art Director students at Hyper Island in Stockholm set to discuss how to reach the industry today. Our conclusion was simple: you can't. Because in a world overcrowded with commercial messages every creative director has seen it all. You can have a look beyond the horizon. You have to raise the bar. And that's exactly what we did. We were proud to present a
brand new arena: Space. Spaceisthelimit.com is the web site that allows people to reach out with a message. In April 2009, in association with Esrange and the Space Corporation in Kiruna, a rocket containing all the messages then took off into space – for real.
MY ROLE
Concept development
AWARDS
7:th place, Resumé, Månadens Webb, February 2009
LINKS:
Visit the site
MY ROLE
Concept development
AWARDS
7:th place, Resumé, Månadens Webb, February 2009
LINKS:
Visit the site
CLIENT
Le Laboureur (School project at Hyper Island).
BRIEF
To create an interactive concept for french work wear label Le Laboureur. The campaign should be targeting early adopters. The main objective for the campaign should be to create great awareness of the brand to support mass-market introduction.
CONCEPT
A fictional story about a ”clothes fascist and french loving” underground movement called Le Voleur. This group wants to save clothes made by Le Laboureur, who traditionally have been worn by french workers only. Why? They look too good to be worn by dirty
Le Laboureur (School project at Hyper Island).
BRIEF
To create an interactive concept for french work wear label Le Laboureur. The campaign should be targeting early adopters. The main objective for the campaign should be to create great awareness of the brand to support mass-market introduction.
CONCEPT
A fictional story about a ”clothes fascist and french loving” underground movement called Le Voleur. This group wants to save clothes made by Le Laboureur, who traditionally have been worn by french workers only. Why? They look too good to be worn by dirty
workers. To create a buzz, a fake "TV spot" claims that the french workers have had their clothes stolen by Le Voleur. When then visiting Le Voleur's site you can watch their "manifest" and see Le Laboureur's clothes in its new context. You can also join Le Voleur yourself to be part of the real community with various happenings at clubs/bars etc. in Stockholm.
MY ROLE
Concept, art direction, design, copywriting.
LINKS
Visit the site (prototype)
See the viral at You Tube
MY ROLE
Concept, art direction, design, copywriting.
LINKS
Visit the site (prototype)
See the viral at You Tube
CLIENT
AMF (School project at Hyper Island).
BRIEF
To explain and get young adults interested in how the pension-system work (to eventually start to save money themselves).
CONCEPT
AMF is Sweden's largest pension company. Like all their competitors, they have a problem reaching out and getting people interested in the complex pension system, especially among young adults. We created a character called Kaj (”The Pension Pro/Pensionsproffset”) and invites people to his office. Not only does Kaj have a great interest in the pension system, he enjoys teaching others about it too.
AMF (School project at Hyper Island).
BRIEF
To explain and get young adults interested in how the pension-system work (to eventually start to save money themselves).
CONCEPT
AMF is Sweden's largest pension company. Like all their competitors, they have a problem reaching out and getting people interested in the complex pension system, especially among young adults. We created a character called Kaj (”The Pension Pro/Pensionsproffset”) and invites people to his office. Not only does Kaj have a great interest in the pension system, he enjoys teaching others about it too.
On the site he have guides to help you. ”The future calculator” (”Framtidskalkylatorn”) tells you how much money you need to save to reach your future dreams. ”A lecture in pension” (”Lektion i pension”) gives you an easy visual step-by-step guide in how the pension system works. To get people to visit the site we created the ”Help a friend” (”Hjälp en vän”) feature where you can ”fool” your friend by sending fake invitations (for example to a birthday party) through e-mail and Facebook. By clicking the links people will instead end up on our site. An innocent prank to maybe get your friends etc. educated and interested in their futures…
MY ROLE
Concept, art direction, design, copywriting.
MY ROLE
Concept, art direction, design, copywriting.
ABOUT
School project at Hyper Island.
BRIEF
Create awareness and knowledge for a fictitious library based on a digital ground.
CONCEPT
We decided to create a new service for the library to offer readers a new possibility to consume litterateur in their cell phones in the future. Flip It is an application that merges the ordinary paper book with streaming audio book. The application is using the "mobile tagging" technique and works like this: enter Flip It on your cell phone, take a picture with your cell phone camera of the page in the
School project at Hyper Island.
BRIEF
Create awareness and knowledge for a fictitious library based on a digital ground.
CONCEPT
We decided to create a new service for the library to offer readers a new possibility to consume litterateur in their cell phones in the future. Flip It is an application that merges the ordinary paper book with streaming audio book. The application is using the "mobile tagging" technique and works like this: enter Flip It on your cell phone, take a picture with your cell phone camera of the page in the
book you’re reading. Flip It initially recognizes what book you’re reading and what page you’re at thanks to a new advanced "mobile tagging" technique. The audio book starts streaming in your cell phone and you can continue listening from the same place you stopped reading. You can then create your own library in your cell phone with "digital bookmarks". Flip It has a wide selection of audio books in many different languages to satisfy all the new needs of the future book consumers.
MY ROLE
Concept, art direction, design, copywriting.
MY ROLE
Concept, art direction, design, copywriting.
SUMMARY
I graduated from the Interactive Art Director program at Hyper Island in Stockholm in 2009. After being an intern and working at DDB Stockholm as a Digital Creative for a half-year I started as an Art Director at MRM Starsky, a part of McCann Worldgroup, in January 2010.
During 2009 I was awarded as a student at D&AD Student Awards, Clio Awards, Art Directors Club and Creativity Annual Awards.
MANIFEST
I have a special interest for digital solutions within advertising and branding. My tools are great concepts, storytelling and design. With that I create creative solutions that hopefully will enrich people in their everyday life.
I like to see it like this: each new project can be seen as a problem that needs a solution. Each solution should have a meaning. The solution can be a classic ad/banner, website or campaign, but it might also be a digital service or even a new product. The result should effect, entertain, provoke and/or engage people in a real way. How? By making people engaged, active, interested and excited – for real.
I'm passionate about my work and I believe God is in the details. Amen.
SPECIALITIES
Concept developing, art direction, interactive advertising, integrated campaigns, digital branding and digital design.
AWARDS
• 1st Prize Pencil, D&AD Student Awards (Interactive design, BBC Tag-player), 2009
• Gold, Art Directors Club (Interactive, Skara Sommarland), 2009
• Silver, Clio Awards (Interactive, BBC Tag-player), 2009
• Silver, Clio Awards (Interactive, Skara Sommarland), 2009
• Silver, Art Directors Club (Integrated advertising, Skara Sommarland), 2009
• Honorable Mention, Creativity Annual Awards (New Media, BBC Tag-player), 2009
• Finalist, Cannes Future Lions (Skara Sommarland), 2009
• 7:th place, Resumé (Månadens Webb, Space Is The Limit), 2009
Download CV (pdf)
I graduated from the Interactive Art Director program at Hyper Island in Stockholm in 2009. After being an intern and working at DDB Stockholm as a Digital Creative for a half-year I started as an Art Director at MRM Starsky, a part of McCann Worldgroup, in January 2010.
During 2009 I was awarded as a student at D&AD Student Awards, Clio Awards, Art Directors Club and Creativity Annual Awards.
MANIFEST
I have a special interest for digital solutions within advertising and branding. My tools are great concepts, storytelling and design. With that I create creative solutions that hopefully will enrich people in their everyday life.
I like to see it like this: each new project can be seen as a problem that needs a solution. Each solution should have a meaning. The solution can be a classic ad/banner, website or campaign, but it might also be a digital service or even a new product. The result should effect, entertain, provoke and/or engage people in a real way. How? By making people engaged, active, interested and excited – for real.
I'm passionate about my work and I believe God is in the details. Amen.
SPECIALITIES
Concept developing, art direction, interactive advertising, integrated campaigns, digital branding and digital design.
AWARDS
• 1st Prize Pencil, D&AD Student Awards (Interactive design, BBC Tag-player), 2009
• Gold, Art Directors Club (Interactive, Skara Sommarland), 2009
• Silver, Clio Awards (Interactive, BBC Tag-player), 2009
• Silver, Clio Awards (Interactive, Skara Sommarland), 2009
• Silver, Art Directors Club (Integrated advertising, Skara Sommarland), 2009
• Honorable Mention, Creativity Annual Awards (New Media, BBC Tag-player), 2009
• Finalist, Cannes Future Lions (Skara Sommarland), 2009
• 7:th place, Resumé (Månadens Webb, Space Is The Limit), 2009
Download CV (pdf)
