To position SEB as the speaking partner for customers planning their retirement. The aim was to get the primary target group, existing customers aged 55-60 – to schedule a counseling with SEB.
Using nostalgia, we pointed out that if you’re born in the fifties you should start planning for your retirement. All activities directed the customer to the campaign site. The site presented highlights from the past. Here the visitors could specify their age and could then watch various clips from their teen years (music, film, tv, sports etc.). The site also presented important issues concerning their future finances through a FAQ video section.
The campaign also included a direct mailing that invited SEB customers aged 55-60 to a counseling. The mailing contained a quiz that challenged the customer about the past.
Art Director (for Digital and Direct)
1st place, Månadens integrerade, Resumé
50 watt ("Bronze"), 100-wattaren
Finalist, Echo Awards