BRIEF Launch Rustik Levain, a new sourdough bread, for Skogaholm, one of Sweden's oldest and largest bakery companies.
CREATIVE SOLUTION Skogaholm is best known for their bread Skogaholmslimpa, Sweden's most sold bread. When they launched a new type of bread, Rustik Levain, we used the tradition of eating Skogaholmslimpa; but launched the new bread as a new tradition; New Tradition in the Skogaholm Family. It also became a tribute to those who dare to try something new. The campaign was launched as billboards, a TVC and in social media.