Sweden's First Bankapp for Businesses
Position SEB as the small business bank with the concept "It should be easy to run your own business." The goal was to generate new business and increase market share.
As proof that it should be easy to run your own business, we chose to highlight SEB's new mobile app for business. And to make the app itself the main reason to become a customer.
Small business owners are people who are passionate about their ideas and love the feeling of being their own. But life as a small business owner can also be exhausting. And it is, to say the least, a lot to keep track of. Especially when it comes to business finances. The app allows you as a small business owner to get a small breather in life, because now you can make all your finances in the app, where ever you are. The headline in the overall communication was "News for everyone running a business: time to spare" together with an image of a business owner taking a break.
To reach the target audience in the most direct channel for an app, we created a series of mobile banners with messages changing depending on time of day or day of week. For instance during the night the banner read "Can't sleep? Check if your invoice has been paid.".
We also created a short inspiring film that showed all the advantages and possibilities of using the app. The film shows a business person during a day in environments used in the overall communication, e.g. at a gym or at the airport. The film was used at a campaign site, in banners etc.
50 watt ("Bronze"), 100-wattaren