Promote "Pocket WiFi", a portable WiFi router.
When the Swedish mobile operator 3 wanted to promote their "Pocket WiFi", a portable WiFi router, we used an unexpected media channel – WiFi. Today, when almost everyone uses portable devices, a lot of people are also looking for free internet access. We decided to help them at Stockholm Central Station. While waiting for departures and delayed connections a lot of people are using their smartphones, tablets and computers.
This is what we did: First, we set up a WiFi hotspot and made it public. Then we named it "Looking for WiFi?". However, when people connected to the network they were redirected to a web page where the local 3 Store asked if it was not about time getting your own WiFi. The message included product information and directions to the 3 Store. Not only did The WiFi-Ad access a free media. The message reached the target audience just as they were looking for WiFi. Only steps away from the store offering the solution.
AWARDS & MENTIONS
Creativity, Editor's pick
Google Creative Sandbox
Finalist, Creative Mobile Summer