CLIENT
SEB
BRIEF
ITP is the Swedish term for occupational pension agreements for privately employed white-collar workers. In 2010, some 240 000 Swedish employees where informed that they had the opportunity to choose one of the nine alternatives for their premiums – among them SEB, one of Sweden's foremost financial players.
CREATIVE SOLUTION
A mailing was sent to existing and previous SEB customers within the ITP target group. As the ITP-reform and mandatory choice are perceived as complex and boring, the main message was simplicity. Just choose SEB and we'll make sure you don't have to worry any more. The ITP-reform requires that the customer fills in a formal and extensive form. Our solution demonstrates how SEB instantly assist and simplify. We offered a stamped template that identified fields to fill in and what to ignore, thus lowering the threshold for the customer.
MY ROLE
Art Director
AGENCY
MRM//McCann Stockholm
AWARDS
Silver, Guldnyckeln
Leader, Echo Awards