CLIENT
Skogaholm
BRIEF
Come up with a new distinguishing communication concept for Skogaholm, one of Sweden’s most known bread brands.
CREATIVE SOLUTION
In a new concept, we wanted to say goodbye to the perfect life and greet the simple pleasure of just eating a good sandwich instead. In a food world that consists of lots of musts, demands, opinions, health concerns, food snobbery, chef ambitions and other food anxieties, it’s liberating if someone can take life with a pinch of salt. For most would agree that it is never wrong with a sandwich. It tasted good, it’s easy to make and almost always works.
For social media, we decided to “kidnap” known theme days and holidays and make them our own with the solution of a sandwhich.
MY ROLE
Art Director
AGENCY
Det
