ABOUT
Self-promotion
BRIEF
Create something to get exposure of my skills and showcase my previous work.
CREATIVE SOLUTION
How do you make something original out of your portfolio of creative work? I created a new portfolio at Spotify. And while we’ve seen portfolios been built on platforms like Facebook, YouTube and Instagram before, this is the first time its been done entirely on Spotify.
While of course being forced to work within Spotify’s limitations, I tried to use it as an advantage. Each of my advertising cases were presented as an album, with the cover image used to show visuals. The place for song titles were used to make a short description of each case. And the actual songs were used as audio case presentations of my work. Even the biography was created in the same way. So now everyone can save my advertising work next to their favorite albums and playlists. And as a bonus, I'm also getting payed each time someone is ”listening” to my portfolio!
The portfolio was first written about in Adweek, one of the biggest advertising-trade publications in the world, and was after that picked up by a variety of industry media around the world. It was also widely spread in social media as a creative and groundbreaking way of getting exposure for a portfolio.
MY ROLE
Creative
AWARDS & MENTIONS
Gold, The Lovie Awards, Social – Native Advertising
Silver, Shorty Awards, Native Advertising
Silver, W3 Awards – Innovative/Experimental – Self-Promotion
Silver, Communicator Awards, Interactive Marketing – Self-Promotion
Silver, Communicator Awards, Online Advertising – Native Advertising
Silver, Davey Awards, Interactive Advertising & Marketing – Self-Promotion
Silver, Davey Awards, Online Advertising & Marketing – Innovative/Experimental
Bronze, Vega Digital Awards, Social Media – Native Advertising
Audience Honor, Shorty Awards, Native Advertising
Honoree, The Webby Awards, Websites – Self-Promotion/Portfolio
Honarable Mention, Muse Creative Awards
Best Interactive of the Week, Best Ads
Adweek article
The Hustle article
The Hip Pocket – "The 7 Most Creative Resumes We’ve Ever Seen" article
LINKS
See portfolio on Spotify (opens in Spotify app)
See portfolio on Spotify (opens in Spotify web player)
